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We get this question quite often, “How do I create a personal brand or be seen as a thought leader in my industry?” Usually I know the answer they are hoping for. They want to hear, “Just post a few things a week on any social media channel and you will get asked to speak … Read more

We know you’ve heard it a million times by now: “COVID has dramatically changed the way marketers must do business online.” And while social media and “traditional” digital marketing avenues such as email marketing and website design are certainly important to keep in mind, Google Ads is another avenue you should consider trying out in … Read more

We know, you’ve heard it over and over the past year: COVID-19 has dramatically changed the way that businesses and organizations interact with current, and future, customers. Businesses shifted their marketing strategies to digital means (in particular email marketing!) to reach out and stay connected with customers, and email and social media became the main … Read more

You’re browsing the internet, trying to find the perfect image for your blog or your upcoming social media post, and you find it! So you schedule your post or publish your blog and go about your day. Then you check your email later and see a message from an attorney with a copyright infringement notice … Read more

We’ve all been there. You’re redoing your website and you’ve gathered beautiful photos and created thoughtful text that describes the value of your business. But, does it feel like “something” might still be missing? That “something” could be a short introduction video. As we’ve mentioned, the internet is constantly changing and the content that catches … Read more

The homepage of your website invites visitors to “join our mailing list” or “subscribe” and yet there is nothing on your site that evokes enough trust for people to want to give away their contact information. How can you begin a relationship with your potential customers the moment they land on your website? We have … Read more

When we grew up our parents worried if we stayed out past the streetlights or they feared us doing something stupid and the next-door neighbors finding out. Today we have bigger things to worry about with our kids (and our businesses) online. Reputation and brand management starts very early! Instead of worrying about what the … Read more

Did you know that 47% of social media marketers report that the biggest challenge they face when it comes to social media marketing is coming up with strategies that support business goals? THIS is where the handy-dandy SWOT analysis comes in to save the day! SWOT stands for Strengths-Weakness-Opportunities-Threats, and completing one of these can … Read more

Not only can creating a successful social media marketing plan can be hard, but figuring out which platform to start on can be a tough decision in itself. You need a strategy that builds online visibility, increases trust in you/your brand/your product, and also starts meaningful conversations. Authentic and genuine online engagement is critical for … Read more